The Super popular mascot Hello Kitty

As we all know that Hello Kitty is a kind of mascot, in many occasion , like birthday party, Opening ceremony and other important occasion, we can see the mascot, because the mascot costumes can make people happy, even someone else think the mascot can take good luck for them. But did people know the histoire of Hello Kitty?

Hello Kitty was born in 1974, and the Sanrio Company was scheduled to launch a small purse, the above pattern hoping to design a new character. The first generation of Kitty designer Yuko Shimizu early in the design thought children like animals, nothing more than the Cubs, puppies and kittens., Because the first two have already launched, so she decided to adopt the most favorite cat , the little white cat only tied red bow purse. Shintaro not like it, but it is inconceivable that the kitten was out of control popular.

Grassroots marketing strategy created a Kitty Cat, it is deeply rooted in the hearts of the people. Year in the launch of Hello Kitty mascot costumes, Sanrio almost did not do any market testing and advertising, and, as long as it is not to discredit the lovely and pure image of Hello Kitty, Sanrio Company of any product (except for tobacco, alcohol and firearms) almost would have agreed to grant the use of authorized.

Kitty cat is famous Sanrio rarely deliberately spend advertising, but the concept of using the full range of marketing, Hello Kitty is printed on each product you can imagine, small stickers, pens, notebooks, clothes, toys , watches, cups, plates, chopsticks, mobile phones, toasters, trash, large computers, treadmills, car, or even were made into mascot costumes! And occasional use of the limited edition merchandise collection acts to stimulate repeat purchase rate.